When it comes to men's premium jeans, one question tends to pop up time and again: what makes them different from the millions of ordinary pairs of pants sold every day? After all, there has to be a reason why men will cheerfully fork over the equivalent of a small mortgage payment for a pair of abraded, distressed, and tortured pants, right?
Between bleach spots, faded whiskers, and strategically placed rips and tears, today's men's premium jeans all seem to have achieved the tattered appearance of a swaddling cloth that's been lovingly dragged behind a tractor for fifteen miles. So what is it about that luxuriously ratty patina that makes a pair of jeans worth shelling out 3 or 4 bills? After all, far from being the rarities they once were, high end jeans are popping up like dandelions after a spring storm. Check out your favorite purveyor of denim apparel and you're sure to find a premium label or two.
Justifying the Premium Price Tag
The simple truth is that jeans today are socially acceptable apparel for everything from the office to the nightclub. With so much denim on the market, there really is a place in your closet for a pair (or two) of men's premium jeans. A beautiful, comfortable and well fitting pair of jeans that make you look fantastic can instantly become your go-to wardrobe staple. Pair them with a sports coat and loafers for a casual Friday ensemble that looks right at home in any office… and them swap your accessories for a leather jacket and boots to while away your Saturday night.
Call it the evolution of fashion: the dungarees of yesterday's working man have morphed into a status buy for everyone from working stiffs to hipsters. Men's premium jeans have come a long way from their humble beginnings, but it's safe to assume that today's high end version would probably make yesterday's cowboy proud… even if he would be a little sticker shocked.