As a leading name in high end denim, men's G-Star jeans have always been on the forefront of the fashion scene. More recently, G-Star has become an innovator in another area of the clothing market: corporate responsibility and eco-consciousness. Like all high end clothing manufacturers, G-Star has long been dedicated to bringing its customers the latest in cutting edge style. But men's G-Star jeans offer their customers something that few of their competitors are willing to keep in stock- fashion with a conscience.
The idea that the environment doesn't have to be sacrificed for the sake of a quality is a fairly new one in the world of designer wear. Men's G-Star jeans have given themselves the lofty goal of creating luxury fashion products while leaving a minimal environmental impact behind. A denim company that's actually reducing its own carbon footprint? Hard to believe as it may be, it's the truth.
So is all of this sustainable organic cotton and chemical free processing affecting the quality of the final product? Absolutely not. In fact, men's G-Star jeans are growing in popularity at a rate that puts many other, less eco-friendly, brands to shame. It seems the public is truly ready for a company that takes corporate responsibility as seriously as it does its catwalk reviews.