Go Softwear Underwear

Based in Los Angeles, California, Go Softwear specializes in designing and manufacturing men's underwear that is stylish and body-enhancing. Since its inception in 1996, Go Softwear offers shaping and enhancing underwear styles that are a favorite among image-conscious men.

Inspired by Southern California culture, Go Softwear makes briefs, boxer briefs, jockstraps, padded underwear, G-strings and more that accentuate the male form. Innovative uses of mesh and pleather are also represented in Go Softwear's underwear collections such as Provocateur, Hard Core, Glow, Pop Mod, and more.