When it comes to men's underwear, it doesn't get more prestigious than GrigioPerla, the men's division of Italy's La Perla Group. Since 1954, GrigioPerla has applied a highly artisan approach to creating underwear and GrigioPerla Lodato swimwear. From the utmost importance placed on the design phase, the thorough understanding of the male form and body, to the fusion of traditional design and industry-leading innovations, these are the components that make up the world of Grigio Perla underwear and mens swimsuits.
GrigioPerla was founded as a little corsetry manufacturer by Ada Masotti in 1954 in Bologna, as the La Perla Group, a market leader in the underwear and swimwear fields. GrigioPerla and the La Perla Group celebrated their fiftieth year of activity in 2004. Today, Grigio Perla directs its underwear and swimwear production towards various market sectors, positioning itself at the top end of the market, and presenting them to a distinguished audience worldwide.
GrigioPerla, now a top brand that is recognized around the world for elegant underwear & bathing suits designs, each year introduces a number of collections that range from elegant men's underwear to innovative fashion forward styles, to men's swimwear and active wear. Its popularity soared in 2006, when actor Daniel Craig donned one of GrigioPerla Lodato swimwear trunks for his role as James Bond in Casino Royal. Needless to say, the world of men's underwear and swimwear had found a new star.