"I love my Jockey underwear. They're comfortable, don't shrink, and the tees and undershirts look new longer than any other brand I've tried"
-Dale Ramsey, Champaign Illinois, loyal Jockey enthusiast
And he's certainly not alone. Jockey is quickly becoming the most popular brand of men's underwear on the market. And with their newest online collections hitting cyber shelves this spring, Jockey lovers will soon have even more to celebrate. Since 1934, when Jockey invented the first men's brief, they have been bringing their signature comfort and quality to every article of clothing that they produce. This season promises to be no exception. Adding to the popularity of their classic and retro collections, Jockey will be introducing some new lines to their yummy men's undie selections. Most notable among the new britches:
Not Your Daddy's Jockey
Jockey's new collection is the perfect line of men's underwear for those seeking a low profile under everything from jeans to suits. Low rise fits, bold colors and great prints make the Elance collection some of our favorite men's underwear for the warm weather months ahead.
Guys on the go will love the latest and greatest in sporty men's under things from Jockey. The underwear in the Echelon line blends materials like cotton, spandex, and Lycra for a fit that is supportive, cool, and dry. (For a look that will go from the gym to the office to a night out, check out the Echelon trunk in cobalt blue or steel grey)
Perhaps our favorite new additions to the Jockey family are the briefs, trunks, tees, and boxers of the World Beat collection. Modern lines and bold patterns combine with a stretch cotton that feels like nothing else on the men's underwear market. For all day comfort with a stylish flare, Jockey's World Beat line is on par with designer unmentionables that cost much, much more.
There is a reason why Jockey has become the men's underwear giant that it is today. With this season's newest offerings, one thing has become very clear: Jockey isn't going anywhere but up.