• Showing all 145 styles
Model in white Bike Rib Knit Tank Top
Bike Rib Knit Tank Top White
Regular price $26
Model in teal Bike Athletic Mesh Brief
Model in sky blue Bike Athletic Classic Jockstrap
Bike Athletic Classic Jockstrap Sky Blue
Regular price $22
SOLD OUT
Model in navy Bike Active Modal Thong
Bike Active Modal Thong Navy
Regular price $22
Model in grey Bike Active Modal Thong
Bike Active Modal Thong Grey
Regular price $22
Model in black Bike Active Modal Brief
Model in navy Bike Active Modal Brief
Bike Active Modal Brief Navy
Regular price $26
Model in grey Bike Active Modal Brief
Bike Active Modal Brief Grey
Regular price $26
Model in white Bike Active Modal Brief
Model in olive Bike Athletic Mesh Brief
Model in black Bike Athletic Mesh Brief
Model in grey Bike Athletic Pouch Trunk
Model in royal Bike Athletic Coastline Swim Brief
Bike Athletic Coastline Swim Brief Royal
Regular price Was $46, Sale price Now $36.80
Model in black Bike Athletic Coastline Swim Brief
Bike Athletic Coastline Swim Brief Black
Regular price Was $46, Sale price Now $36.80
Model in black Bike Athletic Coaches Shorts
Bike Athletic Coaches Shorts Black
Regular price Was $46, Sale price Now $32
Model in navy Bike Athletic Coaches Shorts
Bike Athletic Coaches Shorts Navy
Regular price Was $46, Sale price Now $32
Model in white Bike Athletic 4-Way Stretch Track Short
Bike Athletic 4-Way Stretch Track Short White
Regular price Was $34, Sale price Now $26
Model in navy Bike Athletic 4-Way Stretch Track Short
Bike Athletic 4-Way Stretch Track Short Navy
Regular price Was $34, Sale price Now $26
Model in royal Bike Athletic 4-Way Stretch Track Short
Bike Athletic 4-Way Stretch Track Short Royal
Regular price Was $34, Sale price Now $26
Model in olive Bike Athletic 4-Way Stretch Track Short
Bike Athletic 4-Way Stretch Track Short Olive
Regular price Was $34, Sale price Now $26
Model in black Bike Athletic 4-Way Stretch Track Shorts
Bike Athletic 4-Way Stretch Track Shorts Black
Regular price Was $32, Sale price Now $24

Bike

The BIKE Athletic company invented and named the athletic supporter in 1874 for the bicycle jockeys riding the cobblestone streets of Boston. It didn't take long for the invention to be referred to simply as the jockstrap. For well over a century, BIKE remains a top competitor in the athletic men's underwear business. Market research indicates that more than 90% of coaches are familiar with and highly respect the BIKE athletic supporter or jock strap. When asked what they think of BIKE, the first word that comes to mind is "protection" - something, they say, that conventional men's briefs or men's boxers do not provide.

"Rites of passage" are created for and celebrated by adolescents in many cultures. In the western world, even before the parties and festivities have begun, the physical maturation of the young honorees dictates the style of the undergarments they wear. The girls are, by now, wearing bras and the boys have graduated into men's boxers and men's briefs. Also, it is at this period of their life when coaches require boys to purchase and wear an athletic supporter or jockstraps while on the playing field. There is no doubt that the BIKE Athletic Company helps most of these boys to fulfill this uniform requirement of their ninth grade PE class.

Enjoying the number one position in consumer brand awareness among sports medicine brands, BIKE holds a 58% level of product brand awareness among all men surveyed - which is over double that of its nearest competitor of jockstraps. Marketers call that "brand recognition" - something they spend millions on and decades fighting for. No one knows if, over a century ago, that occurred by an act of marketing genius or by sheer accident by BIKE. Whatever the reason, there is no doubt that it occurred because of BIKE's outstanding quality jock straps but also, in part, because of a simple design feature.

  • Showing all 145 styles