Model in bubble gum Go Softwear Cabana Stripe Swim Thong
Go Softwear Cabana Stripe Swim Thong Bubble Gum
$24
Model in spearmint Go Softwear Cabana Stripe Swim Thong
Go Softwear Cabana Stripe Swim Thong Spearmint
$24
Model in malibu blue Go Softwear Cabana Stripe Swim Thong
Go Softwear Cabana Stripe Swim Thong Malibu Blue
$24
Model in bubble gum Go Softwear Cabana Stripe Swim Bikini
Go Softwear Cabana Stripe Swim Bikini Bubble Gum
$38.50
Model in spearmint Go Softwear Cabana Stripe Swim Bikini
Go Softwear Cabana Stripe Swim Bikini Spearmint
$38.50
Model in malibu blue Go Softwear Cabana Stripe Swim Bikini
Go Softwear Cabana Stripe Swim Bikini Malibu Blue
$38.50
Model in bubble gum Go Softwear Cabana Stripe Swim Trunk
Go Softwear Cabana Stripe Swim Trunk Bubble Gum
$39.50
Model in spearmint Go Softwear Cabana Stripe Swim Trunk
Go Softwear Cabana Stripe Swim Trunk Spearmint
$39.50
Model in malibu blue Go Softwear Cabana Stripe Swim Trunk
Go Softwear Cabana Stripe Swim Trunk Malibu Blue
$39.50
Model in bubble gum Go Softwear Cabana Stripe C-Ring Swim Trunk
Go Softwear Cabana Stripe C-Ring Swim Trunk Bubble Gum
$44
Model in spearmint Go Softwear Cabana Stripe C-Ring Swim Trunk
Go Softwear Cabana Stripe C-Ring Swim Trunk Spearmint
$44
Model in malibu blue Go Softwear Cabana Stripe C-Ring Swim Trunk
Go Softwear Cabana Stripe C-Ring Swim Trunk Malibu Blue
$44
Model in bubble gum Go Softwear Cabana Stripe Tank Top
Go Softwear Cabana Stripe Tank Top Bubble Gum
$44
Model in spearmint Go Softwear Cabana Stripe Tank Top
Go Softwear Cabana Stripe Tank Top Spearmint
$44
Model in malibu blue Go Softwear Cabana Stripe Tank Top
Go Softwear Cabana Stripe Tank Top Malibu Blue
$44
Model in lavender Go Softwear Buns Bikini
Go Softwear Buns Bikini Lavender
$36
Model in lime Go Softwear Buns Bikini
Go Softwear Buns Bikini Lime
$36
Model in malibu blue Go Softwear Buns Bikini
Go Softwear Buns Bikini Malibu Blue
$36
Model in lavender Go Softwear Mykonos Swim Brief
Go Softwear Mykonos Swim Brief Lavender
$36
Model in lime Go Softwear Mykonos Swim Brief
Go Softwear Mykonos Swim Brief Lime
$36
Model in malibu blue Go Softwear Mykonos Swim Brief
Go Softwear Mykonos Swim Brief Malibu Blue
$36
Model in lavender Go Softwear Manzanillo C-Ring Swim Trunk
Go Softwear Manzanillo C-Ring Swim Trunk Lavender
$43
Model in lime Go Softwear Manzanillo C-Ring Swim Trunk
Go Softwear Manzanillo C-Ring Swim Trunk Lime
$43
Model in malibu blue Go Softwear Manzanillo C-Ring Swim Trunk
Go Softwear Manzanillo C-Ring Swim Trunk Malibu Blue
$43
Model in lime Go Softwear Tropez Buckle Swim Trunk
Go Softwear Tropez Buckle Swim Trunk Lime
$51.50
Model in malibu blue Go Softwear Tropez Buckle Swim Trunk
Go Softwear Tropez Buckle Swim Trunk Malibu Blue
$51.50
Model in neon pink Go Softwear Cabana Mesh Short Neon Pink
Go Softwear Cabana Mesh Short Neon Pink
$46
Model in neon lime Go Softwear Cabana Mesh Short
Go Softwear Cabana Mesh Short Neon Lime
$46
Model in turquoise Go Softwear Cabana Mesh Short
Go Softwear Cabana Mesh Short Turquoise
$46
Model in neon pink Go Softwear Cabana Mesh Tank Top Neon Pink
Go Softwear Cabana Mesh Tank Top Neon Pink
$42.50
Model in neon lime Go Softwear Cabana Mesh Tank Top
Go Softwear Cabana Mesh Tank Top Neon Lime
$42.50
Model in turquoise Go Softwear Cabana Mesh Tank Top
Go Softwear Cabana Mesh Tank Top Turquoise
$42.50
Model in neon pink Go Softwear Cabana Mesh Cover-Up Crop Hoodie Neon Pink
Go Softwear Cabana Mesh Cover-Up Crop Hoodie Neon Pink
$59.50
Model in neon lime Go Softwear Cabana Mesh Cover-Up Crop Hoodie
Go Softwear Cabana Mesh Cover-Up Crop Hoodie Neon Lime
$59.50
Model in turquoise Go Softwear Cabana Mesh Cover-Up Crop Hoodie
Go Softwear Cabana Mesh Cover-Up Crop Hoodie Turquoise
$59.50
Model in steel grey Go Softwear Santa Fe Hooded Union Suit
Go Softwear Santa Fe Hooded Union Suit Steel Grey
$127.50
Model in dusk blue Go Softwear Santa Fe Hooded Union Suit
Go Softwear Santa Fe Hooded Union Suit Dusk Blue
$127.50
Model in black Go Softwear Santa Fe Hooded Union Suit
Go Softwear Santa Fe Hooded Union Suit Black
$127.50
Model in marigold Go Softwear Santa Fe Suspensory Jock
Go Softwear Santa Fe Suspensory Jock Marigold
$28.50
Model in steel grey Go Softwear Santa Fe Suspensory Jock
Go Softwear Santa Fe Suspensory Jock Steel Grey
$28.50
Model in dusk blue Go Softwear Santa Fe Suspensory Jock
Go Softwear Santa Fe Suspensory Jock Dusk Blue
$28.50
Model in marigold Go Softwear Santa Fe Enhancing Pouch Brief
Go Softwear Santa Fe Enhancing Pouch Brief Marigold
$29.50
Model in steel grey Go Softwear Santa Fe Enhancing Pouch Brief
Go Softwear Santa Fe Enhancing Pouch Brief Steel Grey
$29.50
Model in dusk blue Go Softwear Santa Fe Enhancing Pouch Brief
Go Softwear Santa Fe Enhancing Pouch Brief Dusk Blue
$29.50
Model in marigold Go Softwear Santa Fe 3/4 Lounge Pant
Go Softwear Santa Fe 3/4 Lounge Pant Marigold
$55
Model in steel grey Go Softwear Santa Fe 3/4 Lounge Pant
Go Softwear Santa Fe 3/4 Lounge Pant Steel Grey
$55
Model in dusk blue Go Softwear Santa Fe 3/4 Lounge Pant
Go Softwear Santa Fe 3/4 Lounge Pant Dusk Blue
$55
Model in black Go Softwear Santa Fe 3/4 Lounge Pant
Go Softwear Santa Fe 3/4 Lounge Pant Black
$55
Model in marigold Go Softwear Santa Fe Short
Go Softwear Santa Fe Short Marigold
$52.50
Model in steel grey Go Softwear Santa Fe Short
Go Softwear Santa Fe Short Steel Grey
$52.50
Model in dusk blue Go Softwear Santa Fe Short
Go Softwear Santa Fe Short Dusk Blue
$52.50
Model in black Go Softwear Santa Fe Short
Go Softwear Santa Fe Short Black
$52.50
Model in marigold Go Softwear Santa Fe Lounge Short
Go Softwear Santa Fe Lounge Short Marigold
$43
Model in steel grey Go Softwear Santa Fe Lounge Short
Go Softwear Santa Fe Lounge Short Steel Grey
$43
Model in dusk blue Go Softwear Santa Fe Lounge Short
Go Softwear Santa Fe Lounge Short Dusk Blue
$43
Model in marigold Go Softwear Santa Fe Classic Tank Top
Go Softwear Santa Fe Classic Tank Top Marigold
$41.50
Model in steel grey Go Softwear Santa Fe Classic Tank Top
Go Softwear Santa Fe Classic Tank Top Steel Grey
$41.50
Model in dusk blue Go Softwear Santa Fe Classic Tank Top
Go Softwear Santa Fe Classic Tank Top Dusk Blue
$41.50
Model in marigold Go Softwear Santa Fe Ribbed Tank Top
Go Softwear Santa Fe Ribbed Tank Top Marigold
$19.50
Model in steel grey Go Softwear Santa Fe Ribbed Tank Top
Go Softwear Santa Fe Ribbed Tank Top Steel Grey
$19.50
Model in dusk blue Go Softwear Santa Fe Ribbed Tank Top
Go Softwear Santa Fe Ribbed Tank Top Dusk Blue
$19.50
Model in marigold Go Softwear Santa Fe Y-Back Muscle Tank Top
Go Softwear Santa Fe Y-Back Muscle Tank Top Marigold
$44
Model in steel grey Go Softwear Santa Fe Y-Back Muscle Tank Top
Go Softwear Santa Fe Y-Back Muscle Tank Top Steel Grey
$44
Model in dusk blue Go Softwear Santa Fe Y-Back Muscle Tank Top
Go Softwear Santa Fe Y-Back Muscle Tank Top Dusk Blue
$44
Model in tie dye Go Softwear Santa Fe Y-Back Muscle Tank Top
Go Softwear Santa Fe Y-Back Muscle Tank Top Tie Dye
$44
Model in olive Go Softwear Lumberjack Long Johns
Go Softwear Lumberjack Long Johns Olive
$49.50
Model in red Go Softwear Lumberjack Long Johns
Go Softwear Lumberjack Long Johns Red
$49.50
Model in black Go Softwear Lumberjack Long Johns
Go Softwear Lumberjack Long Johns Black
$49.50
Model in olive Go Softwear Lumberjack Lounge Onesie
Go Softwear Lumberjack Lounge Onesie Olive
$49.50
Model in olive Go Softwear Lumberjack Lounge Union Suit
Go Softwear Lumberjack Lounge Union Suit Olive
$99
Model in red Go Softwear Lumberjack Flannel Nightshirt
Go Softwear Lumberjack Flannel Nightshirt Red
$89.50
Model in green Go Softwear Lumberjack Flannel Nightshirt
Go Softwear Lumberjack Flannel Nightshirt Green
$89.50
Model in white/gold Go Softwear Hard Core Flash Mesh Brief
Go Softwear Hard Core Flash Mesh Brief White/Gold
$27.50
Model in black/red Go Softwear Hard Core Flash Mesh Brief
Go Softwear Hard Core Flash Mesh Brief Black/Red
$27.50
Model in white/gold Go Softwear Hard Core Flash Mesh Trunk
Go Softwear Hard Core Flash Mesh Trunk White/Gold
$29.50
Model in black/red Go Softwear Hard Core Flash Mesh Trunk
Go Softwear Hard Core Flash Mesh Trunk Black/Red
$29.50
Model in white/gold Go Softwear Hard Core Flash Mesh Open Back Singlet
Go Softwear Hard Core Flash Mesh Open Back Singlet White/Gold
$48.50
Model in black/red Go Softwear Hard Core Flash Mesh Open Back Singlet
Go Softwear Hard Core Flash Mesh Open Back Singlet Black/Red
$48.50
Model in white/gold Go Softwear Hard Core Flash Mesh Button Onesie
Go Softwear Hard Core Flash Mesh Button Onesie White/Gold
$68
Model in black/red Go Softwear Hard Core Flash Mesh Button Onesie
Go Softwear Hard Core Flash Mesh Button Onesie Black/Red
$68
Model in white/gold Go Softwear Hard Core Flash Mesh Singlet
Go Softwear Hard Core Flash Mesh Singlet White/Gold
$48.50
Model in black/red Go Softwear Hard Core Flash Mesh Singlet
Go Softwear Hard Core Flash Mesh Singlet Black/Red
$48.50
Model in heather grey Go Softwear California Bliss Row Short
Go Softwear California Bliss Row Short Heather Grey
$43
Model in charcoal Go Softwear California Bliss Row Short
Go Softwear California Bliss Row Short Charcoal
$43
Model in maroon Go Softwear California Bliss Row Short
Go Softwear California Bliss Row Short Maroon
$43
Model in light denim Go Softwear California Bliss Row Short
Go Softwear California Bliss Row Short Light Denim
$43
Model in heather grey Go Softwear California Bliss Yoga Short
Go Softwear California Bliss Yoga Short Heather Grey
$49.50
Model in charcoal Go Softwear California Bliss Yoga Short
Go Softwear California Bliss Yoga Short Charcoal
$49.50
Model in maroon Go Softwear California Bliss Yoga Short
Go Softwear California Bliss Yoga Short Maroon
$49.50
Model in light denim Go Softwear California Bliss Yoga Short
Go Softwear California Bliss Yoga Short Light Denim
$49.50

Go Softwear

Since 1996, Go Softwear has been creating men's underwear and swimwear that captures the imaginations of men around the world. To launch his line of underwear, the young designer Greg Olvera took his formidable talent and his initials, GO, and a handful of products that included his now famous padded briefs that became an immediate sensation amongst young and body-conscious men.

Even before the dawn of the era of the metrosexual, Go Softwear has been in large part responsible for the incredible revolution that has been transformed the men's underwear industry over the last few years. Greg invented the men's low-rise brief, an abbreviated style of underwear that was sexy, comfortable and perfect for wearing under today's low-rise jeans.

Some of Go Softwear's newest underwear and swimwear styles include their extensive collection of low-rise briefs in a plethora of vibrant color combinations, a masculine line of military-inspired styles, an environmentally-friendly "green" group made from organically grown cotton and hemp, and a variety of styles featuring big, bold and vibrant graphic prints. Go Softwear has also launched a popular new line of gym and workout gear appropriately called "American Jock."

Since its inception, Go Softwear has continuously been on the cutting edge of men's underwear and swimwear design, creating styles in a wide variety of fabrics, in bold and beautiful colors and with silhouettes created to show of and flatter the male body. Go Softwear's daring approach to men's underwear fashion has established the brand as one of the most popular men's specialty underwear lines in the world. Go Softwear, based in the fashion center of Los Angeles, California, release two swimwear and underwear collections each year, and their popularity continues to soar with each new release.