Founded in 2002, Rufskin makes men's clothing that's designed to turn heads. The Southern California based company started out as a men's denim brand. The owner and head designer, Hubert Pouches, along with his partner and company president, Douglas Coats, pooled together their fashion-based resources beginning in the early 2000s. They first sought to fill a void in men's fashion, starting with a well-cut, sexy men's jean. Then the business grew from a garage in San Diego to a global menswear company encompassing swimwear, underwear and athletic wear.
Rufskin was created to enhance the individuality of the male form, while at the same time it has redefined what “sexy” can look like. With products ranging from French Terry yoga pants, kinky rubber-look tights, rayon bikini briefs and nylon/spandex sport shorts, Rufskin creates men's clothing that makes you feel good about yourself. Men who wear clothing made by Rufskin are confident, inventive, and unafraid to experiment with his personal style.
For over a decade, the brand has become more than just an item of clothing to put on; for its wearers, it has become a lifestyle. Rufskin is built on the foundation of being at once vintage, sexy, masculine, athletic, futuristic and above all, well-crafted.